The pretty little UK market town voted best place to visit this Christmas

New research has named this UK town the best number one place to visit this Christmas with the family.

John Lewis releases its Christmas 2023 advert

This UK town has been named the best place to take a trip with the family this with little traffic and the lowest chance of rain.

As the festive season approaches and the UK’s streets are decked with lights and decorations, families across the nation are setting off on road trips to see the festive scenes.

But with so many festivities to choose from, it can be hard to know which area to visit first.

To make choosing the perfect Christmas adventure easy, experts at ALA Insurance compiled a list of the UK’s top 10 Christmas road trip destinations.

Christmas lights, decorations, festive cheer and stress-free road routes were all analyzed by the company for each decoration.

READ MORE: The pretty UK seaside town with Christmas lights people travel 9,000 miles for

Crowd of people in Windsor with the castle in the background

The best town to visit in the UK this Christmas has been revealed (Image: Getty)

The study has crowned the best Christmas road trip destination, closely followed by Shrewsbury and Scarborough.

The data was also based on a variety of factors including traffic volumes, online searches for Christmas lights, number of Christmas markets and chance of rainfall.

Windsor and Whitby shine as the Christmas market capitals, with three each, while Scarborough leads the culinary scene with a staggering 254 restaurants.

As for the ease of the journey, ALA’s weather analysis, using Met Office climate averages, indicates that Windsor stands as the least likely to see rain out of the top 10.

Christmas at Windsor Castle in Berkshire, UK

Windsor's Christmas lights emerged as the most-searched during last year's festive period (Image: Getty)

Meanwhile, Mousehole claims the title for the most likely.

For those wary of traffic, traffic volume findings reveal that Canterbury is the area on the list that’s most likely to experience congestion, while Llandudno expects the least.

ALA's top 10 Christmas destinations:

Windsor, Shrewsbury, Scarborough, Llandudno, Harrogate, Whitby, Stratford-upon-Avon, Hay-on-Wye, Mousehole and Canterbury.

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